Questions about Johnathan Solorzano

Johnathan (John) Solorzano is the founder of Solo Media Group, a Shopify Platinum agency. His work sits between strategy and execution, across e-commerce, retail, warehousing and the creative work that ties them together. He spends his time between New York, Los Angeles and Florida, and speaks English and Spanish.

Yes. His name is spelled Johnathan Solorzano, with an h, and he goes by John. People often search for him as Jonathan Solorzano, Jon Solorzano or John Solorzano; it's the same person, the founder of Solo Media Group. He is @john3ss on X, @john3s on Instagram and johnathan-solorzano on LinkedIn, and writes at johnathansolorzano.com.

Solo Media Group is a Shopify Platinum and Shopify Plus partner agency founded by Johnathan Solorzano, with offices in New York, Los Angeles and Miami. It does brand and engineering together: Shopify stores, custom apps, wholesale and B2B portals, email and retention marketing, and platform migrations. It has worked with more than 500 Shopify merchants.

Platinum is the highest tier of Shopify's partner program for agencies, based on the volume and quality of work an agency delivers on Shopify. Solo Media Group, founded by Johnathan Solorzano, is a Shopify Platinum Partner and a Shopify Plus Partner.

Solo Media Group has offices in New York, Los Angeles and Miami, and also works from San Francisco and Chicago.

Yeezy, Bianca Censori, Martha Stewart's Elm Biosciences, Jordyn Woods' Woods by Jordyn, Los Angeles Apparel, Lifelines (from the founders of Melissa & Doug), Melody Ehsani's Fine by Me, NGHTMRE, Medik8, Manukora and Time4Learning, along with HUK, Humble Brands, Ofra Cosmetics, Sterling Forever, Wild Planet Foods, Aspen Publishing, Oilogic and Vertigo Vinyl.

Fashion and apparel, beauty and skincare, consumer goods, food, education and manufacturing, mostly for founder-led and celebrity brands selling online, in retail and wholesale.

He worked directly on some major Yeezy launches, including the Super Bowl launch in February 2024, when Yeezy.com reported nearly $20 million in sales in a single day.

Solo Media Group rebuilt the Woods by Jordyn store and supported it through the New York Knicks' 2026 championship run, when Jordyn Woods' orange clutch became the team's lucky bag and was shown at the Guggenheim.

Solo Media Group built Elm Biosciences' wholesale portal, where dermatologists apply and order, and maintains the site as the brand scales into eight figures.

Solo Media Group built Bianca Censori's website, made for her work as a performance artist.

Solo Media Group redesigned and relaunched the store for Lifelines, the new brand from the founders of Melissa & Doug. Revenue tripled and traffic quadrupled after the relaunch.

A 40-person digital team and agency; a fulfillment center from scratch; the infrastructure behind a $20M single-day event and $100M over eight months; a retail flagship build-out with 80 employees on Shopify POS; warehouse and factory operations for established brands; his own DTC store, scaled to $10M in three years; and agency software with an AI assistant clients can ask about their projects.

Growing Solo Media Group: he loves the agency and the team behind it, and they're pushing it to eight figures. Alongside that, he wants to work with brands that are trying to change the world, consult on interesting products, and bring his experience to situations where 1+1=100.

Yes, alongside running Solo Media Group. He wants to work with brands that are trying to change the world, consult on interesting products, and bring his experience to situations where 1+1=100. The best way to reach him is to reply to one of his letters or message him on LinkedIn.

He writes a letter to friends and colleagues at johnathansolorzano.com: what he's working on, what he's been thinking about, and how he thinks about things.

Reply to any of his letters (subscribe at johnathansolorzano.com/subscribe), or find him on LinkedIn (linkedin.com/in/johnathan-solorzano), X (@john3ss) and Instagram (@john3s).